You can stand out from the average

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Challenges aside cold email outreach is still a very effective way to acquire customers and grow revenue. But instead of sending one of the hundreds of emails your prospects delete without opening, you should start trying the following personalization tactics to make sure your prospects see and respond to the message. Why Being Different Is So Important To delve deeper into the cold email battle we convened an exclusive panel of buyers from startups to multinational brands to reveal what they love and hate about receiving cold emails. A senior brand director on the research team described the state of email marketing as a wave that keeps coming but its benefits don’t fade. A flood of emails This is what’s happening in most potential customers’ inboxes right now. Participants in our group receive cold emails on average every day.

You shouldn view endless competing emails as a daunting prospect but rather as an opportunity by taking advantage of your human touch and putting in the extra effort. Simple Rules to Make Your Sales Emails Stand Out Most of the generic emails we receive look like this. Hi, did you know that a company name can help you get more customers? Thanks and is that boring? With most companies, The opposite of a cookie-cutter approach Email Marketing List Our group agreed that the best way to approach email is to keep content short, snappy and tailored. Check your sales emails against these simple rules Keep it short Address the reader’s problem quickly and directly Make sure your email is personal Show how you add value Skip the sales pitch A lengthy backstory for your company or even a list you’re proud of .



Instead be selectively concise. Demonstrate that you took the time to identify your potential customer’s pain points and that you have a concrete solution to help. Remember the End Goal of Cold Emailing Always remember the purpose of cold emailing as an exercise before diving into fancy personalization and industry tricks. You need to respond rather than immediately close the deal. Many salespeople, novices and experts alike, hinder cold email conversions because they are using this sales medium for the wrong reasons. Simply put a cold sales email is not a way to close a deal with zero interaction but a friendly and informative knock on the door of a prospect’s inbox. Your goal should be to get your prospects to open the door and invite you in for a chat. Cold emails are most successful when they are used as a tool to build meaningful relationships. The call to action at the end of your lead email shouldn’t be to purchase.