They’re also much less

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That of consumers research a brand’s return policy before choosing who to buy from. And of shoppers walk away from their shopping cart if they can’t return the products for free. The moral is, if you want return customers, let them return purchases. How to lean into this trend Fast, free, and flexible shipping are likely table stakes for converting holiday shoppers in . On the marketing front, it’ll be important to get the message out that your company offers those things.
  
Holiday marketing trends copy of an ad promoting free shipping And while your return policy may seem as dry wedding photo editing service  as Aunt Edna’s fruit cake, don’t be afraid to make it the star of a few holiday promotional posts. That goes doubly true for seasonal emails that keep current customers and brand fans from looking elsewhere while they check off their gift lists. Authenticity and purpose will be keys to Gen Z holiday marketing Gen Z is becoming a holiday shopping force that deserves your attention. Why? Because There are over million people in Generation Z Zoomers are less hindered by inflation of.



Gen Zers are looking forward to holiday shopping They’re also the most diverse generation in history and are less likely to be influenced by slick marketing. So if you want to connect with this large population of enthusiastic holiday shoppers that care more about brand than price, authenticity, and diversity are the name of the game. Looking for the real deal Every generation wants relevance and authenticity. Gen Z has the technical savvy to know how marketers deliver that online and are willing to accept the tradeoffs. Research from Tinuiti, for example, noted that.