Social networking sites enable the

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Company to reach completely new users customers interested in a specific product or service. Social media also have increasing technological capabilities, often allowing for easier and faster purchases. In addition to increasing sales, social shopping has a positive impact on the brand image and also enables the establishment of better relationships with customers. Anna Sudoł Social Media Specialist. . FACEBOOK Facebook is at the top of the list of the most popular social commerce platforms . This is primarily due to its size and great popularity. There are many small businesses around the world that completely abandon a dedicated website and use Facebook as their main source of sales activities.


In the pandemic year of , Facebook launched Facebook Shops to help small and mediumsized businesses grow and sometimes sustain their businesses. He thus achieved enormous success. During one of his interviews, Mark Zuckerberg Algeria WhatsApp Number revealed that  million people use this functionality every month . And a  Hootsuite report showed that one million Facebook users make purchases from Stores every month . Some brands see up to  more sales through their Facebook store than on their websites. SocialShopping Photo . Source Facebookannabelleminerals. Social shopping on Facebook also involves the use of groups, publishing posts with redirecting links, marking products with sponsored posts,





using UGC and creators and influencers. Interestingly, nearly half of also buy products by contacting the seller on Messenger or WhatsApp. It cannot be denied that Facebook is a powerful player when it comes to social shopping. It has a highly developed shopping ecosystem, the largest digital buyer base in the US and has successfully closed the shopping loop  seeing the product  purchasing it and paying in the app thanks to the Meta Pay formerly Facebook Pay payment service. However, it is also important to remember that Facebook has a huge and Marketplace , which is primarily intended for CC purchases , although it also allows companies to list their products and place ads. . INSTAGRAM Meta's second child, Instagram, is also a very popular social media platform .