Your prospects may be looking for other words

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Do not hesitate to provide them with a list for maintaining or updating important pages on your site. You will find the list of your best pages on Google Analytics, in the Behavior  Site content  All pages section. where to find the best pages on Google Analytics? Ideally, set a period of  months to know your best links. You will be able to export the list and provide it to your developers. Step  Protect your optimized pages To avoid losing places in search engines when redesigning your website, here are two tips to follow · Create a  redirect policy  redirects are important for retaining traffic and link value associated with a given page.

Create a spreadsheet to record and map your  redirects old URLs and new URLs. Here is an Albania WhatsApp Number example  An example file for handling  redirects This will then allow developers to write each URL correctly, so that you maintain your SEO. · Update your keywords A keyword audit is welcome when redesigning your website. Check which phrases generate the most queries. Are they relevant? Can they be used in your new content? The goal is to ride what works! Doing research on new terms used by Internet users is also a good idea. The market, habits and language are evolving. that you can leverage when redesigning. Step  Consult the competition The next step in the redesign is to monitor your competitors websites.



Write down what you like or dont like. Identify the commonalities between each of them to highlight trends in your market. This process should help you realize what needs to be improved on your website. Once youve completed your market analysis, make a list of actions to take, highlighting areas for improvement and how you can stand out from your competitors. This could be by offering a feature they dont have like online purchasing or booking, a more modern design, or useful information they forget to mention. Step  Create a Sitemap There is no redesign without a preliminary draft! You need to know exactly where to go and give relevant instructions to your developers.