Content optimization is one way to drive more traffic

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On-page optimization, and more with the goal of ranking in search engines for relevant queries. But there’s also content optimization for social media, sales enablement, and general conversions. No matter the type or reason for optimizing content, the end objective is often the same: tweak your content in a way that helps you reach your goals. Why content optimization matters Time is money, as the old saying goes.

When you’re not optimizing your content for one goal or another, you’re increasing the chances you’re wasting time (and money). On the other hand, when you optimize content, you’re setting yourself up for success with multiple Iceland Phone Number benefits. Your content is more likely to rank There’s always a chance a quality piece of content with absolutely no attention paid to optimization ends up performing well on Google. If you optimize your content, though, you’re increasing your chances of ranking.




This guide will give you 10 more tricks to get more clicks. You can get more mileage out of old content Content optimization also allows you to reoptimize content that’s no longer performing well. Google algorithms change over time and competition can shift. This can result in your content that was once dominating page one, falling into oblivion. An added perk, content reoptimization, or content refreshes, are often much quicker than writing a piece from scratch. Who doesn’t want to save