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This is where the challenges, or pain points, come in. Above all else, the point of testimonials is to show your customers people like them, people who are struggling with similar issues that your customer faces. So when you don’t address the problem in your testimonial video, you lose out on a pivotal way to build a connection with your target audience. Instead of just focusing on the happy ending, have your customers outline the specific issues they were having that made seeking you out a must. Your potential buyers will see themselves in your past customers.
This will provide the assurance they need to see that your company understands their needs. 2. Omitting Your Customer’s Evaluation Process Skipping straight to the words of satisfied customers means your target audience won’t see why these raving customers philippines photo editor ultimately decided on you. They hear that they’re happy and that they found a solution in you, but guess what? Your competitors probably have their own testimonial videos with customers saying these exact same things. Don’t just do the bare minimum.
Do better! This step is important because it answers the crucial question: how is your company different, and how did these differences push your customer toward the finish line in choosing you? 3. Not Focusing on the Transformation That Occurred Every great product or service experience creates a transformation in the customer’s life, moving them from where they are to where they want to be. The real story is not how much customers like your product or service—it’s in the way your solution improved their lives.
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發表於 2023-12-2 17:26:02