For more on the topic, I recommend 15 Unbelievably Powerful Pro-Tips for Writing Rockstar Blog Titles. 16. Do Your Readers Secretly Think You’re a Liar? Authenticity matters enormously in marketing. This post from Copyblogger that delves into believability is well-worth the read. 17. Think Like a Copywriter Content writing superstar Alastaire Allday believes that effective content creation isn’t about a set of skills. It’s about learning to think analytically and creatively at the same time. His eBook explains how.
Jonathan Kranz of Kranz Communications explains how to take your eBooks from mediocre to Clean Email stellar in this free, 44-page resource. 19. 13 Copywriting Mistakes to Avoid With a humorous sub headline of “or Knowing Why Users Hate You,” leading SEO agency Portent’s eBook has a unique sensitivity to search optimization best practices. 20. ABC Copywriting This isn’t the most frequently-updated blog online, but it’s still one of the best.
Topics range from advice for freelancers to storytelling techniques. 21. 20 Websites With Carefully Crafted and Convincing Copy Sometimes, the best way to learn is by example. This blog from DesignShack shares fabulous links to brilliant small business websites. 22. The 6+1 Model for Effective Copywriting For decades, advertisers have relied in the AIDA model – Attention, Interest, Desire, and Action. The experts at Smashing Magazine believe their model is superior, and I agree. 23. Copywriting 101 This free eBook was created by Copyblogger’s Brian Clarke.
|