Adaptation to the Telecom Market in 2024: Tips for Small and Medium Businesses

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In an exclusive interview with our team, SIGMA messaging commercial director David Tadevosyan told us what allows SMS companies to successfully compete with operators and attract clients in the telecom industry. The financial director also described the current situation on the communications market and what awaits it in the near future!

Expert: What factors do you think allow service companies to successfully compete with operators in the market?
David Tadevosyan: Aggregators, such as SIGMA messaging, benefit from flexibility and efficiency, while operators are often large and unwieldy machines. We can quickly adapt to changes in the market and create innovative solutions. Our platform provides clients not only with administrative resources, but also with high-quality IT services that facilitate the mailing process and improve their efficiency.

I would also like to point out that we pay attention and care to both small and medium-sized business clients and large companies. We understand and address their needs, striving to find the best solutions to meet them. As a result, the company's client receives a variety of services and products, not just SMS service, which makes our offers more attractive.

Specialist: What strategies do you use to retain your clients?
David Tadevosyan: We focus on a high level of service and the quality of our products. The SIGMA messaging platform is designed to be as user-friendly as possible and save our clients’ time. In addition, we are constantly working to improve our service, taking into account user feedback and needs. An individual approach and the ability to quickly respond to client requests help us retain them and create long-term partnerships.

Expert: What communication channels do you consider the most popular and effective for business in the modern world?
David Tadevosyan: The choice of channel depends on the goals and objectives of the business. The most important are SMS, as well as popular messengers, including Telegram and WhatsApp. For example, the ability to create bots in Telegram allows you to automate business processes, which makes this platform an excellent tool for integrations and authorization. On the other hand, WhatsApp offers convenient options for interactive and personalized interaction with customers. It is important to note that there is a wide range of communication channels on the market. But, unfortunately, not all business users are fully aware of their potential and operating principles.

Specialist: In the fall, operators such as MTS are planning to raise on page seo service prices. How will this affect small businesses and what alternatives do you offer?
David Tadevosyan: Price increases from large operators can significantly "hit" small businesses. Unfortunately, the FAS cannot always effectively protect the interests of small companies in such situations. We suggest looking for options for saving and integrating other channels, such as mailings via Viber or WhatsApp. These and other messengers can be an excellent alternative for companies seeking to reduce communication costs.




Expert: How does your company protect customer data and what new products are you planning to launch in this area?
David Tadevosyan: We at SIGMA messaging attach great importance to data protection and privacy. Our team has developed an innovative authorization product that allows you to launch the information confirmation process without the need for complex settings. Our module automatically processes authorization requests, sends codes and receives responses, which significantly simplifies the process for our clients and increases the level of reliability of the transmitted data. Our goal is to provide companies with simple and effective solutions that will ensure security and ease of use.

Expert: How do you deal with the problem of fraud in the communications sector?
David Tadevosyan: Fighting fraud is a constant challenge for all companies operating in the communications sector. SIGMA messaging pays great attention to security issues and uses advanced technologies to protect our clients' data. We constantly update our security systems, monitor the emergence of new threats and strive to minimize the risks of fraud. However, despite all the measures taken, it is impossible to completely eliminate its likelihood due to the constantly changing nature of attacks.

Instead, our company actively works to promptly identify and respond to any potential threats to ensure the highest level of protection for our customers and their data. Our goal is to provide reliable and secure solutions focused on long-term cooperation with companies.

Expert: How do you assess the prospects for voice mailings in Russia?
David Tadevosyan: Voice mailings are an innovative method of communication, but not very widespread in Russia yet. At SIGMA messaging, we see potential in them for improving interaction with clients, especially in segments with a need for personalization. This tool allows sending voice messages, improving communication with the audience and increasing the effectiveness of communications. We are ready to help clients use voice mailings to develop their business and competitiveness.

Expert: What opportunities do you see for using AI for your business?
David Tadevosyan: We are actively exploring the possibilities of using artificial intelligence to improve our services. Within our platform, clients can already receive assistance in generating texts and images. In the future, we plan to implement AI to automate even more processes, which will allow companies to receive more accurate and personalized recommendations.